Timeline
The most important milestones in Agentic Commerce — from the first concepts to today's momentum.
2024 Q3
First Concepts Infrastructure
Initial discussions about commerce in LLM interfaces. Anthropic publishes the Model Context Protocol (MCP).
September 2025
ACP Launch Protocol
OpenAI and Stripe release the Agentic Commerce Protocol (ACP). Instant Checkout in ChatGPT launches as a pilot in the US.
October 2025
Payment Players Enter the Market Payment
Visa introduces 'Intelligent Commerce'. Mastercard launches 'Agent Pay'. PayPal starts Agent Toolkit.
December 2025
Meta Acquires Manus Acquisition
Meta acquires agent developer Manus and announces integration into its own products.
January 2026
Google NRF Offensive Protocol
Google launches Universal Commerce Protocol (UCP) and Business Agent. Google Cloud proclaims the 'Agentic Commerce Era'.
January 2026
Zuckerberg Announces Agentic Shopping Platform
Meta plans Agentic Shopping Tools for its product portfolio. CapEx for 2026: $115–135 billion.
February 2026
Microsoft & McKinsey: $1 Billion Forecast Forecast
Microsoft and McKinsey forecast up to $1 trillion in US B2C revenue through Agentic Commerce by 2030.
February 2026
J.P. Morgan Report Finance
J.P. Morgan Payments publishes a comprehensive report on Agentic Commerce and works on industry standards.
March 2026
Shoptalk 2026 Conference
Agentic Commerce dominates day 1 of the Shoptalk conference. Infrastructure gaps identified as the biggest challenge.
March 2026
Accenture Invests in DaVinci Commerce Investment
Accenture bets on Agentic AI for commerce platforms. 38% of enterprise buyers rank Agentic AI as a top purchasing criterion.
March 2026
a16z: Open Agentic Commerce Vision
a16z Crypto publishes a manifest for open Agentic Commerce protocols (x402). Vision: Agents need no platform permission.
This timeline is updated regularly. Last updated: March 2026.